About

THE LINKEDIN BIO
Over 15 years of experience as a multidisciplinary designer and creative director with a core focus on brand strategy. A creative leader with a determined passion for big ideas and critical thinking. Featured work in notable publications, websites and social such as HOW Design Magazine, Graphis, Graphis Archigraphia Redux, David E. Baker’s Big Book of Logos, Dieline, Packaging of the World and a Bronze Award from the World Brand Design Society.
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THE REAL SHIT
I need fun. A lot of it. If I can’t laugh with the people I work with, I don’t want in. I’m opinionated, and complicated, but I never lose focus. I care so much about the work, and solving problems and doing what’s right, that sometimes it affects my well-being. But, I’m finding balance. I’m loyal AF. Sometimes to my own detriment. I want to focus on the client and the work, not internal drama. 15 years is a long time, and kind of not long at all. I know a lot about branding, and at the same time, feel like I’ll never know enough. WIP.

IMPORTANT STUFF

I Care. I'm invested in everything I’m a part of. People. Clients. Work.
Decisive & Inclusive. Great ideas and results only come from listening and learning from others.
Organized. Tight project management gives me chills. Creatives need to be organized too.
Creative Direction. Across a diverse range of mediums – threading a vision together.
Mentorship. Guide design teams through the creative process and push for the best solutions.
I’m Nice. Getting along with people is kind of important.
Leadership. From client relationships to motivating team members.
Adaptable. Shit happens. We can either look at it as an opportunity or crawl in a hole.
Curious. Creatively and strategically speaking, I'm a need-to-know type of person.
Action. Waiting for the answer isn't in my blood. Let’s solve a problem now, not later.
Emotional. We create human experiences. My empathy scale is at 100.
Laugh. A good sense of humour is required for survival. I’m funny.

CORE EXPERTISE

Creating brand experiences. Whether it’s a start-up, a solo venture looking for guidance through the entire brand process, a business that wants to refresh their brand, or a complex organization with an impressive amount of issues – I love the challenges, working with a team, learning about different industries and building strong client relationships.

Brand Strategy
Brand Identity
Creative Direction
Multidisciplinary Design
Packaging
Brand Guidelines
Brand Stewardship