Created for the contemporary woman whose authentic style shines from within. An online boutique with a curated selection of unique accessories from both local and international designers. The InnerMuse identity balances femininity with an edge. The icon combines the idea of the ‘diamond window crystal’, which is introspective – helping you see inside yourself, while the triangle speaks to strength. The letter M was integrated, creating a delicate yet bold design. Messaging was developed to play on the initials of the brand name.
BRAND IDENTITY
MESSAGING
PARCEL + CARD
SOCIAL ART DIRECTION